There’s something quite emotional about changing a logo.
Not in a dramatic, “burn everything down and start again” sort of way. More in the way you might repaint a beloved old front door, rearrange a room you’ve lived in for years, or finally frame the artwork that’s been sitting patiently in the corner waiting for its moment.
At Their Nibs, we’ve always believed that the little details matter. The hand-drawn prints. The comforting cotton. The ric-rac trims. The joy of putting on pyjamas that feel just as lovely on a sleepy Sunday morning as they do on Christmas Eve with the whole family squeezed onto the sofa in matching pyjama sets.
And now, after months of behind-the-scenes work, our website and logo have had a refresh too.Not because we wanted to become something different. But because we wanted our home online to feel more like us.
Why We Changed Our Logo
Our old logo had been with us for a long time, and like a favourite dressing gown, there’s comfort in familiarity. But over time, we started to feel it no longer reflected the warmth, creativity, and character that sit at the heart of Their Nibs.
Our new logo feels softer, more hand-crafted, and more connected to the things we love most - hand-drawn prints, playful details, British charm, and a slightly eclectic spirit.
It feels less polished-for-polished-sake and more personal. More human. More like the scribbled notes, print sketches, colour swatches, and conversations that happen behind the scenes every day.
In many ways, it feels like our prints brought the logo to life.
A Website Designed to Feel Cosier
Alongside the new logo, we’ve also launched a brand-new website.
If you’ve ever visited our old site while trying to buy gifts for three different people, navigate matching family pyjamas, or decide between six floral prints while half-asleep in bed, you’ll know there were definitely things we could improve.
So we asked ourselves a question we come back to often:
What would make this easier, lovelier, and more enjoyable for the customer?
That question shaped everything.
We wanted the new website to feel calmer, warmer, and easier to explore. Somewhere you can properly discover your new favourite pyjamas rather than endlessly clicking around trying to find them.
Here’s what’s changed:
- Easier navigation across women’s pyjamas, kids’, mini-me, and matching styles
- A smoother shopping experience on mobile
- Better gifting functionality (because one gift box is never enough at Christmas)
- Clearer collections and product pages
- More room for storytelling around our prints, fabrics, and inspiration
- A cleaner checkout experience
- A look and feel that reflects the brand you know and love today
Whether you’re searching for breathable cotton pyjamas, satin nightwear, whimsical hand-drawn prints, or matching family sleepwear, we wanted everything to feel simpler and more joyful.
What Hasn’t Changed: The important bits.
We’re still obsessed with beautiful printed nightwear. We still care deeply about quality, comfort, and the little thoughtful details. We still design pieces to be worn for slow mornings, early nights, cancelled plans, weekend lie-ins, hospital bags, girls’ trips, and all the wonderfully ordinary moments in between.
We’re still a small, female-founded British brand with a love of colour, storytelling, and cosy rituals.
And we’re still designing pyjamas for women with big dreams.
A New Chapter for Their Nibs
This refresh feels a little bit like opening the windows after winter. The same home, just with fresh air blowing through it.
It’s also only the beginning.
There are new collections, collaborations, events, and plenty of exciting things coming later this year - including an autumn and winter season we genuinely cannot wait to share with you.
But for now, we’d simply love for you to have a wander around our new online home.
Pop the kettle on. Have a little browse. Discover a new print. Revisit an old favourite.
We’ll be here, probably still debating pyjama trims and whether there’s such a thing as too many florals.
