Their Nibs x Coram – Pyjamas With Heart (and Penguins)
There are partnerships that feel polished and professional… and then there are the ones that feel like home. Our long-standing friendship with Coram, the UK’s oldest children’s charity, sits firmly in the second camp; warm, heartfelt and quietly powerful. It’s rooted not in marketing strategy, but in something far more personal to our founder, Fiona.
Many years ago, Fiona began her own adoption journey through Coram. She describes the process as life-changing: full of hope, questions, guidance, and the kind of support that stays with you long after your family has found its shape. That experience is woven into the fabric of Their Nibs, influencing how we think about care, community and what it means to support families in real, meaningful ways.
And this year, as our Penguin Family Matching Pyjamas waddle their way into Christmas morning photos across the country, they’re also helping us give something back to the organisation that helped shape ours.
Why We Partner With Coram
Coram has been championing children for nearly 300 years. They support adoptive families with guidance, education and ongoing training, helping parents navigate the real, everyday moments that come long after the adoption papers are signed.
It’s thoughtful, practical, life-changing work. The sort of work that doesn’t shout, but quietly strengthens families day after day.
The Small Print That Means Something Big
Every year, we donate 20% of profits from our kids pyjamas, and this Christmas, from our Penguin Family Matching Set, directly to Coram.
And here’s the part we’re most proud of:
Over the past five years, those contributions have helped 20 families every single year attend Coram’s post-adoption workshops, courses and training. That’s support that continues to guide parents long after the first bedtime story in their new family home.
For us, it’s not just charity – it’s gratitude stitched into every pair of PJs.
A Story of Community (and a Few Penguins)
If you’ve worn Their Nibs for a while, you’ll know we love prints with personality, stories with heart, and traditions that last. Our Penguin family print felt made for this partnership, a little mischievous, a little magical, and very family-minded.
Picture it now: everyone in matching penguins on Christmas Eve… and somewhere out there, families getting the expert support they need because your purchase helped make it possible.
That’s the kind of warmth no label can sew in and it comes from you.
Your Part in the Story
If you’re choosing Christmas pyjamas this year, we’d love you to join us in supporting Coram, whether it’s a pair for your littlest dreamer or the whole family in our Penguin print.
Would you like your festive tradition to help another family begin theirs?
Explore the Collection
Discover our kids’ pyjamas and Penguin matching family pyjama set and help us continue supporting Coram’s brilliant work. Every purchase is a tiny act of warmth – and together, they add up quickly.
Browse the collection on Their Nibs and be part of something cosy, charming and truly meaningful this Christmas.
